If you’ve been in business for a while, you’ve no doubt figured out your ideal client and ideal price points. But, are you leaving money on the table by not offering something for everyone? In this week’s episode of the This Week In Weddings podcast, we’re chatting with a floral designer who has expanded his business by offering two different divisions of his company – one for a luxury wedding client and one for more modest budgets. In this episode, we’re diving into not only why he’s taken this approach, but how he’s done it successfully without confusing his brand.
About our guest:
Award-winning floral and event designer Bron Hansboro has devoted his career to navigating clients through the creative process and transforming their visions into exquisite events since 2014. Fondly referred to as “The Flower Guy,” he is the lead creative and floral designer at The Flower Guy Bron. He provides bespoke design and styling experiences for weddings and events of all types. Bron deeply values his interactions with clients and peers alike, and understands the power of making connections through design. His motto is, “We don’t sell flowers, we sell experiences.”
Bron has received the WeddingWire’s “Couples Choice” designation for three consecutive years and is a Metropolitan Business League’s “One to Watch” Honoree. He is a sought-after speaker and will be featured at Wedding MBA 2018. Bron is dedicated to providing seamless and stress-free design services and loves seeing the look on his clients’ faces when they see their completed concept come to life. When he’s not dreaming up magical events, he loves to cook, travel, entertain, shop and connect.
In this episode, listeners will hear about:
- Bron’s background and how he jumped into the wedding industry unexpectedly
- The clients Bron was working with when he started his business
- What spurred Bron to open a second division of his company targeted toward a different budget client
- How Bron markets two different businesses models simultaneously
- What Bron takes on himself vs. what his team handles
Want to connect with Bron?