The term ghosting may have started with the rise of online dating, but no doubt every wedding professional has been ghosted by a potential client at one point or another. You meet with a couple, think it went really well, send a quote, and… nothing. Why does this happen? In this week’s episode of the This Week In Weddings podcast, we’re chatting with wedding planner Beth Bernstein about this ghosting phenomenon and what she’s seen in the industry. While we don’t know if there’s any real solution to the ghosting practice, it’s nice to know we’re not alone!
About our guest:
After nearly a decade working at Chicago’s top advertising agencies, followed by several years planning events for non-profit organizations, Beth Bernstein launched Sine Qua Non: Special Events, LLC. in May 2009.
The name Sine Qua Non is a Latin phrase that translates to “indispensable or essential ingredient.” That is what Beth has become to the couples she has guided through the wedding planning process over the past nine years. SQN Events has quickly risen to become one of Chicago’s leading wedding planning companies, and Beth is well respected amongst her peers as a leader in the industry. Beth received Wish Upon a Wedding’s “Shining Star” award for 2012.
Beth has spoken at the University of Chicago, Roosevelt University, WeddingWire World, and several industry events to inspire people who want to pursue careers in the wedding industry or those who want to take their current businesses further. Beth produced an industry conference, Toss the Bouquet, from 2013-2016, bringing in national speakers to educate her peers and colleagues, emphasizing community over competition. She currently serves as President of the Chicago chapter of WIPA (Wedding International Professionals Association).
Beth has been a contributor to the Equally Wed blog, Huffington Post Weddings, and more. Her work has been featured in numerous magazines and blogs, including: Carats + Cake, Destination I Do, Elizabeth Anne Designs, Inside Weddings, The Knot, Modern Luxury Weddings, Style Me Pretty, and more.
When she’s not working, you can find Beth at a coffee shop, Shred 415 or SoulCycle, volunteering, or screaming her head off at her son’s hockey games. Beth resides in Chicago with her husband and two children, Zoe and Jason.
In this episode, listeners will hear about:
- Beth’s background and how she went from advertising agency to the wedding industry
- What ghosting means in terms of wedding inquiries
- Beth’s personal experience with ghosting
- What she learned when asking other wedding industry vendors about their ghosting experiences
- Ways wedding vendors are ghosting themselves without even realizing it