Sometimes a client you thought was going to be a perfect fit for your business turns out to not be. If you’ve ever found yourself in the position of wanting to fire a client, this week’s episode of the This Week In Weddings podcast is for you. This week, we’re chatting with wedding planner and designer Wendy Kay, who has successfully ended more than one client relationship and is sharing her experience and tips for having done so.
About our guest:
Wendy Kay is the owner of Birds of a Feather Events, a boutique wedding planning and design firm that focuses on outdoor and destination weddings and offering their clients a concierge-level experience.
Wendy has a background in television production where she produced and directed live television and called the shots – literally! After 8 years of 60 hour work weeks and feeling a disconnect between the subject matter and her clients, the burnout was real.com and she decided she needed a change or she was going to drown. Around that same time she was planning her own wedding, her best friend’s wedding, and another friend’s sister’s wedding, and she was thriving! She had found something that combined the love she still had for her current job, but a whole new creative outlet. She was in her element. When she came home from her honeymoon, she got to work. She paid someone on Etsy a whopping $300 to design her logo, website, and her business cards. She was a real wedding planner, the card said so! She soon realized that planning someone else’s wedding is much scarier than planning your own. She knew what she knew, and it was not a lot! She is so thankful for those girls who took a chance on her in the beginning and hired her, but really, what were they thinking? She battled through those first months, still working her 60-hour-a-week production manager job in TV mind you, got some education through the AACWP (which was pretty base-level, and she said needed it), and 8 years later she is still here, so much wiser.
In this episode, listeners will hear about:
- Wendy’s background and how she went from producing television to producing weddings
- How Wendy knew it was time to cut a client loose and how she did it in the early days vs. now
- What Wendy has learned about pre-qualifying clients and making sure a client is a good fit
- The steps Wendy has taken to be prepared legally for letting a client go
Want to connect with Wendy?