This Week In Weddings

If there's one thing that the coronavirus has taught us, it's that as business owners we can never be too prepared. Just like a tornado or an earthquake, COVID-19 is a disaster, and now that the event world has a little bit of down time because of it, what should we be doing to be better prepared for the next unexpected situation? In this week's episode of the This Week In Weddings podcast, we're chatting with a seasoned event planner who has seen her fair share of event complications over the years. She's sharing some of the risk management tools she uses in her business that we can all … More

Tom Hanks. Andy Cohen. Idris Elba. We all know what they have in common. And without a doubt, the list of stars who have first-hand experience with COVID-19 is going to continue to grow just as the list of ordinary people who contract it continues grows. Truly, no one is immune. In this week's episode of the This Week In Weddings podcast, we're chatting with a wedding and event photographer who has joined the list of Covid-19 survivors. Now that she has recovered, she's doing her part to educate others by sharing her story. Listen in as she shares how she contracted it, what her symptoms were, … More

You guys... what in the holy hell is going on??!? COVID-19 is hitting us all in the event industry HARD, and now is the time to look at your business and adjust as best you can. In this week's episode of the This Week In Weddings podcast, we're chatting with Michelle Loretta about ways to prep your business for the economic impact of the coronavirus. About our guest: Michelle Loretta is a strategist for the wedding industry and creator of Sage Wedding Pros, founded in 2009. She blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a … More

We've said it a million times, but without a sale, you don't have a business. And most of us in the wedding industry haven't had formal sales training experience. In this episode of the This Week In Weddings podcast, we're chatting all about sales techniques as well as the different personality types that you might be selling to in the wedding industry. Identifying the type of person you're selling to can give you an advantage in the sales process as you can tailor your approach. About our guests: Beth Lindsay Chapman is a veteran of the fashion industry and is known for her work as a … More

If you're wanting to make the move into the luxury wedding market, you have to have a high end portfolio. And while not every wedding client may have a six- or seven-figure budget, there are certainly ways to make a piece of every wedding stand out. In this episode of the This Week In Weddings podcast, we're chatting about the ways to highlight the best features of a wedding in order to up-level your portfolio and your brand. About our guests: Starting off on Craigslist, Abby photographed her first wedding for $200 (including a wedding and an engagement session!). She knew from … More

If you've ever considered going into business with a friend, this week's episode is a must listen! From the importance of doing things the legal way to figuring out how to cope with different work styles, there's a lot to consider. And how do you work through conflict in business without it affecting your friendship? In this week's episode of the This Week In Weddings podcast, we're chatting with two wedding photographers who have mastered the titles of best friends and business partners and are sharing the secrets of their success. About our guests: Anée Atelier is a New York City … More

This week's podcast episode is a special treat as it's the first LIVE recording of the This Week In Weddings podcast! Take a glimpse into the Meeting of the Minds Breakfast from the BeSage Conference 2020 in Austin, Texas. Conference attendees submitted questions in advance and during the breakfast we workshop them with the group. It's amazing what you can learn when 70 wedding professionals are sharing their opinions and experiences! In this episode, listeners will hear about: Tips for finding and training people in your organizationThe Five Languages of Appreciation in the … More

If you live in a large market, there likely is an event industry or wedding industry networking group that you can be a part of, from NACE and ILEA to WIPA and ABC. But for those in a smaller market or for professionals that looking to network with a subset of your colleagues, there might not be a group that's perfect for you. Maybe you should be the one to start it! In this week's episode of the This Week In Weddings podcast, we're chatting about wedding planner Michelle Garibay who started a networking group in her local market. She's sharing some tips on how she did it, why she did it, and … More