DEALING WITH THE DIFFICULT AND HOW TO COME OUT ON TOP: Episode 170

In an industry built by reputation, how you come out of a difficult situation says so much about you and your business. And we all know that the wedding...

Read More

YOUR PRICING IS YOUR MARKETING: Episode 169

Pricing your services is always a hot topic in the wedding industry. But what many entrepreneurs don’t consider is that your price determines much more than just the numbers...

Read More

WHAT’S WORKING RIGHT NOW ON PINTEREST – Episode 168

Getting your wedding business active on Pinterest is a perfect task during unexpected business downtime, but Pinterest can be confusing! And many wedding businesses just don’t know how (or...

Read More

SEO FOR EVENT PROS – Episode 167

While Instagram and Facebook may be great social media channels, Google still reigns supreme when it comes to finding information on the internet. But getting your company’s website to...

Read More

MICROAGGRESSIONS YOU DIDN’T EVEN KNOW ABOUT – Episode 166

The Black Lives Matter movement certainly is not new. But the recent deaths of George Floyd, Ahmaud Arbery and Breonna Taylor have finally brought racial injustice, prejudice and systematic...

Read More

MARKETING MOMENTUM WITH A LIMITED BUDGET – Episode 165

Reducing business expenses, and especially right now, is certainly on the top of every entrepreneurs to do list. But how can you still market your business when you have...

Read More

CREATING ONE-ON-ONE CONNECTIONS IN A DIGITAL AGE – Episode 164

Are you over the Zoom call? It’s safe to say that this new way of meeting with clients and selling your services isn’t going away any time soon, so...

Read More

TURNING YOUR VOLUME-BASED BUSINESS INTO A VALUE-BASED BUSINESS – Episode 163

How many events do you want to do in a year? Even more importantly, how many events can you do in a year while still providing excellent service to...

Read More

USING TIKTOK FOR YOUR BUSINESS – Episode 162

Oh TikTok. You so crazy! But is this new social media platform something wedding pros should be jumping on? In this week’s episode of the This Week In Weddings...

Read More

WHY THE WORDS MATTER ON YOUR WEBSITE – Episode 161

This is the time to dig into projects that have been on the back burner for far too long, and for many wedding pros, that may include updating their...

Read More

WHAT TO DO WITH YOUR COVID-19 IMPOSED SABBATICAL – Episode 160

With events not taking place throughout the country in the near future, wedding pros are being forced to take time off. But what are you doing during the down...

Read More

EMBRACING FEAR IN YOUR WEDDING BUSINESS – Episode 159

With so much unknown about when events will take place again, it’s no wonder that wedding pros around the world have fear. Fear of the unknown. Fear of change....

Read More

AUDITING YOUR BRAND – Episode 158

With events not taking place in the coming weeks, all of us in the wedding industry have a little bit of down time. There’s never been a better time...

Read More

HOW TO WORK FROM HOME EFFICIENTLY – Episode 157

If you’re anything like us, you’ve been thrown into a whole new world where it’s difficult to tell what day it is, your workspace isn’t what it used to...

Read More

RISK AND CRISIS MANAGEMENT IN THE FACE OF THE CORONAVIRUS – Episode 156

If there’s one thing that the coronavirus has taught us, it’s that as business owners we can never be too prepared. Just like a tornado or an earthquake, COVID-19...

Read More

FIRST-HAND EXPERIENCE WITH COVID-19 – Episode 155

Tom Hanks. Andy Cohen. Idris Elba. We all know what they have in common. And without a doubt, that list of stars who have first-hand experience with COVID-19 is...

Read More

HOW TO PREP FOR AN ECONOMIC DOWNTURN – Episode 154

You guys… what in the holy hell is going on??!? COVID-19 is hitting us all in the event industry HARD, and now is the time to look at your...

Read More

SELLING TO DIFFERENT PERSONALITY TYPES – Episode 153

We’ve said it a million times, but without a sale, you don’t have a business. And most of us in the wedding industry haven’t had formal sales training experience....

Read More

GETTING TO THE LUXURY MARKET BY FINDING YOUR WEDDING’S ANGLE – Episode 152

If you’re wanting to make the move into the luxury wedding market, you have to have a high end portfolio. And while not every wedding client may have a...

Read More

WORKING WITH A BUSINESS BESTIE – Episode 151

If you’ve ever considered going into business with a friend, this week’s episode is a must listen! From the importance of doing things the legal way to figuring out...

Read More

LIVE FROM THE BESAGE CONFERENCE – MEETING OF THE MINDS BREAKFAST – Episode 150

This week’s podcast episode is a special treat as it’s the first LIVE recording of the This Week In Weddings podcast! Take a glimpse into the Meeting of the...

Read More

THE HOWS AND WHYS OF STARTING A NETWORKING GROUP – Episode 149

If you live in a large market, there likely is an event industry or wedding industry networking group that you can be a part of, from NACE and ILEA...

Read More

BUSY VERSUS BETTER – Episode 148

For business owners, being busy is often an understatement. With client work and just running the day-to-day operations, there often aren't enough hours in the day. But in today's...

Read More

BUSINESS BEYOND WEDDINGS – Episode 147

For many entrepreneurs, business ideas come faster than you can actually be executed. And if serial entrepreneur sounds like something you would use to describe yourself, you've come to...

Read More

TECHNIQUES TO INCREASE YOUR CLOSE RATE – Episode 146

We've said it a million times, but without a sale, you don't have a business. And the number of clients you are meeting with doesn't matter nearly as much...

Read More

GOAL SETTING FOR A NEW YEAR – Episode 145

It's a new year, and that means a fresh start, new goals, and an opportunity to make headway with better habits. While setting goals seems basic, there are some...

Read More

HAPPY NEW YEAR! – Episode 144

In this casual episode of the This Week in Weddings podcast, Kimberly, Annie and Lance reflect on their favorite episodes of 2019 and also chat about their 2020 goals.

Read More

CREATING BRAND AMBASSADORS WITHIN YOUR BUSINESS – Episode 143

As a business grows, there often comes the need to grow your team and bring on employees. But how do you make sure that the staff you bring on...

Read More