SELLING TO MULTIPLE DECISION MAKERS – Episode 190
It’s certainly not uncommon for weddings to be planned by more than one person – bride and groom, bride and mom, groom and groom, bride and her bff! And...
EPISODES WE ARE THANKFUL FOR: EPISODE 189
In this casual episode of the This Week in Weddings podcast, Kimberly, Annie and Lance chat about the episodes from 2020 that they are most thankful for. If you...
MINDSET SHIFT: FROM TRANSACTION TO EXPERIENCE TO RELATIONSHIP: Episode 188
Weddings are so personal. And in business, we have the choice to focus on the transaction of booking clients or the relationship we’re building and experiences we’re creating. In...
BECOMING BFFs WITH YOUR BOOKS: Episode 187
Being an excellent accountant might not be one of your biggest strengths, especially for those of us who consider ourselves creatives. But if you’re running a business of any...
GROWING ON SOCIAL MEDIA WITHOUT RECENT WEDDING PHOTOS: Episode 186
When the pandemic began causing the shutdown of weddings and events across the country, many of us thought it would be a short-term situation. Not having new wedding images...
USING AN ACCOUNTABILITY GROUP TO UPLEVEL YOUR BUSINESS: Episode 185
“A rising tide lifts all ships” the saying goes, and in entrepreneurship, that means surrounding yourself with people who will help you improve and grow while also challenging you....
USING INSTAGRAM REELS FOR YOUR BUSINESS: Episode 184
Just when you think you have Instagram mastered, they change it up! The new Reels feature launched in August of 2020, and just like all things social media, there’s...
WHAT TO KNOW ABOUT VIRTUAL EVENTS: Episode 183
Who would have thought way back in 2019 that virtual events would be a thing? You guys… it’s a thing, and they don’t seem to be going away anytime...
THE MAGIC OF MARKETING: Episode 182
Getting found by potential buyers is key for any business, and the wedding industry is no exception. Being in business means being a marketer, and in this week’s episode of...
JUGGLING A FULL-TIME JOB AND YOUR WEDDING BUSINESS: Episode 181
Owning a wedding business right now is certainly not as profitable as it used to be. With events postponing and cancelling and fewer new bookings coming in, many wedding...
THE REALITY OF THE EVENTS INDUSTRY: Episode 180
The events industry is all about creating the pretty. But let’s be honest… things aren’t so pretty right now. With events postponing and canceling and most vendors seeing fewer...
STAYING PRODUCTIVE DURING YOUR DOWN TIME: Episode 179
With fewer events taking place in 2020, wedding industry entrepreneurs have more down time than normal. And for so many of us who thrive when we’re overly busy, staying...
MENTALLY PREPARING FOR EVENTS DURING COVID-19: Episode 178
Depending on where you live, micro-weddings may be the only option in your area. Or… a bash for 400 guests might still be a thing! Not only are the...
GOOGLE MY BUSINESS STRATEGIES FOR WEDDING PROS: Episode 177
We talk about SEO constantly when it comes to getting your business seen on the internet, but so many small businesses are not taking advantage of the free business...
CREATING QUIZZES TO GENERATE NEW LEADS: Episode 176
If you’ve been on Facebook or Instagram at all in the last few years, you’ve undoubtedly come across an online quiz. Who doesn’t want to know which Disney princess...
THE ENNEAGRAM AND YOUR WEDDING BUSINESS: Episode 175
You’ve probably heard the term Enneagram before. But what the heck is it? And how can you use it to better yourself, your relationships, and you business? In this...
THE BEST BOOKS FOR YOUR WEDDING BUSINESS: Episode 174
Being an entrepreneur means always striving to improve yourself and your business. Sure, you could put yourself through business school or sign up for every educational conference available. But...
WORK LIFE BALANCE – HOW TO HAVE IT ALL (OR NOT): Episode 173
Running a successful wedding industry business can be all consuming. And for many of us, it becomes our life! But the imbalance of work and personal priorities can wreak...
WHAT A PANDEMIC CAN TEACH YOU ABOUT YOUR CONTRACTS: Episode 172
Even if you’ve had a rock solid contract from day one of your business, there is very likely something that you will want to revisit based on the sudden...
REDUCING STRESS WHILE RUNNING A WEDDING BUSINESS: Episode 171
If the wedding industry isn’t stressful…. we don’t know what is! And even when the world is normal, the goal of creating perfection for a client’s wedding day can...