When opportunities present themselves for expanding your business, do you jump on them? Or when a part of business isn’t working, are you able to shut it down and move on quickly? Being nimble in business can enable you to multiply your success or minimize your losses, but it’s not always easy to do. In this week’s episode of the This Week In Weddings podcast, we’re chatting with event designer Todd Fiscus, who is sharing his experience with the various stages of his business. From adding divisions and employees to his company and expanding to multiple cities, and even closing divisions and reducing head count, Todd’s sharing his experience over the years and his tips for knowing when (and how) to change course.
About our guest:
Todd Fiscus, head of the highly acclaimed design team at his namesake company, Todd Events, has become synonymous with extraordinary events around the globe. From exquisite weddings, to corporate affairs, to charity galas to intimate occasions, the company has been the premier source for special events for over twenty years in locales from Maine to Mexico. Known for creating contemporary “life excursions” that capture the client’s personality, Fiscus has established himself as the expert authority to ring up when you want to celebrate with style. He never fails to provide a unique and memorable experience through artful detail and flawless orchestration—from concept to completion. With an impressive client roster that includes the likes of powerhouse brands such as Tom Ford, Salvatore Ferragamo, Rosewood Hotels & Resorts, the Dallas Cowboys, amfAR, Audi, and Neiman Marcus – just to name a few – it’s no wonder Fiscus has received major accolades in the event industry. He has been named one of the Top 35 Event Designers (2013) and a Top Innovator (2012), by special event industry giant, Biz Bash.
His work is so revered, he was recently featured in the Wall Street Journal for his creative work and as a leader in the field. He also speaks at numerous wedding and event industry events around the country each year. Fiscus’ clients also include prominent private individuals around the country, a bevy of noteworthy professional athletes, and several distinguished civic organizations. He is unquestionably the “man with the plan” when it comes to unparalleled events. Fiscus and his work have been featured in numerous publications including Elle Décor, Town & Country, Better Homes and Gardens, Wall Street Journal, Southern Living, Gourmet, Vanity Fair, The Robb Report, The London Times, InStyle Weddings, Western Interiors, Condé Nast Brides, Veranda, and Texas Monthly. He is also a member of The Knot’s Luxe List, an exclusive circle of top celebrity wedding and event designers.
In this episode, listeners will hear about:
- Todd’s background and how he went from working in catering sales to being a leader in event design
- The size of Todd’s business at its largest, and the challenges that included
- The reasons Todd decided to close some of the divisions of his business
- Todd’s learned lessons about growing his business incrementally
Want to connect with Todd?