We all know that social media is a great way to market your wedding business. But we also know, that Facebook, Instagram, Twitter, and other social media channels could go away at any time. And with algorithms changing all the time, it’s clear that small business owners have no control over these avenues of marketing. What we can control is our own marketing efforts, and building an email list and speaking directly to our clients, potential customers and vendor partners through email is certainly worth considering. In this week’s episode of the This Week In Weddings podcast, we’re chatting about email marketing strategies and how entrepreneurs can use an email list to promote their businesses and get directly into the inboxes of their audiences.
About our guest:
Kristi Drago-Price is the Founder and Creative Director behind Editor’s Edge, a boutique creative agency specializing in elevated brand development for established businesses. With her Fine Arts education from the Fashion Institute of Technology and School of Visual Arts with years of professionally photographing weddings and over a decade of consumer experience as the photo director of Condé Nast BRIDES magazine, Kristi has acquired a unique range of knowledge. She can bring a project from concept to production, while art directing the creative, managing a team, balancing budgets and sticking to deadlines. Her experience working at top media companies, from Condé Nast to The Knot Worldwide and HEARST, is evidence of how seamlessly she collaborates with commercial, editorial and emerging brands.
Kristi’s photo art direction work spans genres across fashion, beauty, menswear, food & beverage, lifestyle, interiors, and travel content for use in web, print, e-commerce, and social media formats. With her 360° understanding of the marketplace, Kristi founded Editor’s Edge to empower entrepreneurs in elevating their business to a cohesive brand through digital content. Providing no-nonsense consulting, creative direction and hands-on content creation Editor’s Edge discovers, targets and translates the “special sauce” of each client to develop a brand message and strategy as genuine as they are.
In this episode, listeners will hear about:
- Kristi’s background in photography, print magazines, and weddings
- The importance of having an email list in order to better control your marketing efforts
- The three things that good content should do – intrigue, inform and inspire
- The biggest mistakes that people make when it comes to email newsletters
Want to connect with Kristi?
- Online: editors-edge.com
- Instagram: @editorsedge
- Facebook: facebook.com/editorsedge
- Join Kristi’s newsletter: Text the word EDGE to 345345