Without sales, you don’t have a business, but what are some new, creative strategies for building your business and getting more sales? In this week’s episode of This Week In Weddings, we’re chatting about ways to think outside the box when it comes to sales and expanding your network that are often overlooked.
About our guest:
Erica Taylor Haskins is a Founding Partner of New York City-based event production company Tinsel Experiential Design, formerly known as Tinsel & Twine.
Tinsel is committed to redefining luxury events through the execution of imaginative, immersive experiences for private clients and for brands like Mercedes-Benz, Spotify, L’Oreal, and Condé Nast. Tinsel has proudly produced events at iconic institutions like The New York Public Library, The Guggenheim Museum, The Rainbow Room, and One World Observatory. The team’s work has been featured in Vogue, WWD, Forbes, and Town & Country, with the company named recently as one of the Top 50 Event Designers in North America. Before Tinsel, Erica worked in account management and business development on a number of advertising agency teams across consumer, technology, and media verticals. With this professional experience, Erica’s expertise lies in her ability to manage in-house and vendor teams throughout the lifecycle of any project. Her experience has also given her a deep understanding of how to leverage authentic relationships to reach target audiences. She brings an intimate knowledge of the creative process, a practiced degree of diplomacy, grace under fire, and an instinct for mutually beneficial business partnerships to Tinsel. Beyond Tinsel, Erica is the Northeast Regional Coordinator for The Jackie Robinson Foundation, a national non-profit organization founded to perpetuate the icon’s legacy through scholarship, leadership, and service. She was honored as one of JRF’s “42 Under 40” distinguished alumni. Erica is committed to sharing her business journey with other aspiring entrepreneurs. She is also extremely passionate about attending Broadway shows, enjoying naptime with her french bulldog (Mayhem, May for short), writing to Congress daily, travel to soak in blue waters, blue skies, red meat, and red wine.
In this episode, listeners will hear about:
- Erica’s background in the event industry
- Ways to expand your network using some of your favorite past clients
- Finding the connectors in your network for expanding your circle
- Asking for introductions to key people
- How LinkedIn can be an under utilized resource for networking
- Personalized gifting for wooing potential clients
Want to connect with Erica?
This episode of This Week In Weddings is sponsored by the OFD Collective.