Featuring Natalie Franke, co-founder of The Rising Tide Society, this episode of This Week in Weddings explores the movement of fostering community over competition and building your tribe.

About our guest: 

Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. As one of the Founders of the Rising Tide Society and the Head of Community at HoneyBook, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition. She lives in San Francisco with her husband and two dogs, consumes copious amounts of coffee every day, and enjoys traveling to new cities with a camera in hand.

In this episode, listeners will hear about:

  • The Rising Tide Society – what it is and how it started
  • The new water cooler
  • Creating a community of your peers
  • Dealing with haters as your business grows bigger
  • The importance of “showing up” for your friends and peers

Want to connect with Natalie?

Website: and

Instagram: @risingtidesociety and @nataliefranke

Twitter: @risingtidesoc and @nataliefranke

Facebook: The Rising Tide Society and Natalie Franke Creative

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