Being in the wedding industry doesn’t necessarily mean you have to start a business from scratch. Purchasing an existing business or purchasing portions of another existing business might be for you. In this episode of This Week In Weddings, we’re talking all about purchasing a business or business assets as a means to begin your wedding business. In this episode, we’re talking to Jennifer Applbaum, owner of Invited Paperie about her experience purchasing business assets to start her business.

About our guest: 

With over 15 years of corporate event planning and non-profit fundraising experience, including tenure at The Coca-Cola Company, Jennifer has built a career around the details of bringing people together. When producing large corporate meetings, destination incentive trips, and fundraising events, Jennifer managed logistics, oversaw budgets, and helped to create flawless memories.   But through all of that, her love of weddings continued to grow and her passion for fine stationery became a serious obsession!

In 2014, Jennifer acquired the stationery selections of Dallas’ beloved Paper & Chocolate and transitioned the business into Invited Paperie, which offers semi-custom wedding invitations and personal stationery to help brides and hostesses create lasting impressions with their events.

Jennifer is involved with a variety of cancer-related charitable organizations, both locally and nationally.   She is a proud St. Mark’s School of Texas parent volunteer and a sustainer in the Junior League of Dallas.  

In this episode, listeners will hear about:

  • Jennifer Applbaum’s journey from corporate event planner to stationer
  • Why Jennifer purchased a business (or more specifically business assets) instead of starting a business from scratch
  • Why purchasing parts of a business might make more sense than purchasing an entire business
  • What Jennifer wishes she had asked more about prior to purchasing business assets

Want to connect with Jennifer?


Instagram: @invitedpaperie

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