PRICING FOR PROFIT – Episode 55

If you’re not making a profit, you don’t have a business. While it sounds simple, creative businesses aren’t always the best at charging what they’re worth. In this episode of the This Week In Weddings podcast, we’re chatting with Sean Low, who has been consulting creative businesses for nearly 10 years. Check out this week’s episode for some real talk and tough love as Sean Low lays it down!

About our guest: 

Sean Low is the Founder and President of The Business of Being Creative, a consulting firm focused on providing practical advice to those in the business of being creative. Prior to founding The Business of Being Creative in August 2009, Sean spent six years as the President of Preston Bailey Design, Inc. representing Preston in his business endeavors around the world.

Sean has a law degree from the University of Pennsylvania and apart from working with amazing creative professionals, his business acumen is honed from his previous experience as a lawyer, investment banker, financial executive and small business owner. 

Sean’s client list includes the who’s who of creative business – from designers (interior, graphic, event and fashion), photographers, florists, even Cordovans (shoemakers). Sean is passionate about challenging creative businesses to be the best versions of themselves, helping them set the foundation for growth and development and working along side creative business owners to take their businesses as far as they want them to go.

In this episode, listeners will hear about:

  • Sean’s experience with creative businesses and how he starting consulting businesses in the wedding industry
  • Some of the biggest mistakes creative businesses make when it comes to pricing
  • The risk of raising your pricing without making other significant changes to your business
  • Why Sean believes itemized pricing is a mistake
  • How to get more “tough love” from Sean through private coaching/mentoring or the BBC Collective

Want to connect with Sean?

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