Until you make a sale, you’re not really in business. Making sales is what it’s all about, yet many of us in the wedding industry haven’t been properly trained on how to sell and how to close the deal. In this week’s episode of the This Week In Weddings podcast, we’re chatting consultant and trainer Cindy Novotny about sales tips that anyone can use to book more business.

About our guest: 

Cindy is the founder of Master Connection Associates, a premiere international training and consulting company, specializing in customer service, sales and leadership performance.

During MCA’s history, Cindy has received numerous awards and accolades. The American Society for Training & Development (ASTD) recognized her as one of nine most powerful and innovative speakers and Hospitality Sales and Marketing Association International (HSMAI) recognized Cindy as one of the Top 25 Most Extraordinary Minds in Sales & Marketing. The Award is given for the most innovation, vision and achievement in the hospitality, travel and tourism industry. This year, Cindy was also the recipient of the IACC Pyramid Award for Excellence in meetings.

Cindy’s energy, passion, and drive guarantee that her message will always ‘hit home’. She addresses multigenerational and multicultural groups from an array of industries. A true “road warrior,” Cindy travels almost 50 weeks per year speaking, training and consulting.

Cindy’s book “LIVING WITH NO BALANCE…And Loving It!” encapsulates her life on the road, running an international consulting company, assisting with her award winning restaurant, and managing her 200 acre cattle farm in Iowa. In this fast-paced book, Cindy challenges people to feel good about trying to do it all while living in a less than balanced World.

In this episode, listeners will hear about:

  • Cindy’s background in hospitality, training and consulting
  • How Cindy is able to respond quickly to inquiries in 7 seconds, 7 minutes, or 7 hours
  • How professionalism goes a long way in making sales
  • Steps to take when meeting with a client for the first time during a sales consultations
  • How to effectively follow up after sending a proposal
  • Asking for the sale in a way that doesn’t feel pushy

Want to connect with Cindy?

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