Many wedding industry entrepreneurs overlook Pinterest as a marketing tool, but it’s still around and still generating leads. In fact, proper use of Pinterest can even help your work get noticed by search engines like Google. In this week’s episode of the This Week In Weddings podcast, we’re chatting with a Pinterest strategist about the platform, how it’s changed in recent years, and the basics for getting the most out of it.

About our guest:

Gabby Pinkerton is an adventurous Wedding Planner, Pinterest Strategist, Youtuber and Wedding industry speaker. Her YouTube channel aims to help wedding pros grow their business by using Pinterest and targeting their ideal clients.

During the Pandemic, she launched a Pinterest Strategy company, Gabby Pinkerton Co. that focuses on helping wedding pros attract their ideal clients on Pinterest. She and her team offer done-for-you Pinterest Management as well as a robust, no-fluff Pinterest course for those who want to tackle it themselves. 

Gabby is a recurring speaker at the Wedding Summit Series, Book More Weddings Summit and participates in several wedding bundles offering Pinterest mini courses. She has taken the stage at the National Association of Catering and Events, The Rising Tide Society and virtual gatherings over the last few years.

In this episode, listeners will hear about:

  • Gabby’s background and how he got into the wedding and event industry
  • How Pinterest has changed in the last two years
  • The new “Idea Pins” on Pinterest and how their similar to TikTok and Instagram Reels

Want to connect with Gabby?

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