Pricing your services is always a hot topic in the wedding industry. But what many entrepreneurs don’t consider is that your price determines much more than just the numbers in your bank account. How you’re priced can often equate to a perceived value for your goods and services and even determines who your target audience is. Before making changes to your pricing or even your pricing structure, take a listen to this week’s episode of the This Week In Weddings podcast. We’re chatting about how your pricing is your marketing and the two really go hand in hand.

About our guest:

Although she didn’t realize it at the time, Gretchen Culver’s desire to run her own business started at a young age with her summer lemonade stands. After college, a lemonade stand didn’t seem to be the best way to pay back her student loans, so she entered the world of events working for a catering company. She quickly fell in love with weddings and has been creating them ever since. 

Over the past 14 years, Gretchen has worked in almost every area of the industry. She launched her own event planning company, Rocket Science Events, in 2010, hoping to revolutionize weddings. In the same revolutionary spirit she launched Minne Weddings in 2020.

She has been named one of the “30 under 40 to watch” by Special Events magazine and one of BRIDES and Martha Stewart’s Top Planners. Her work has won international awards and been featured in magazines, online and on TV.  She’s the immediate past president of the Minneapolis-St. Paul ILEA chapter and a founding member of the Small Wedding Society.

When she isn’t working, she enjoys spending time drinking wine, eating good food, building LEGO with her kids, and Netflix and chilling with her husband. 

In this episode, listeners will hear about:

  • Gretchen’s background in the wedding industry
  • What “your pricing is your marketing” even means
  • How fashion has led the way with the link to pricing and marketing
  • The importance of conveying value with your pricing 
  • How more complex pricing structures are often perceived by potential customers
  • How being priced too low can be perceived by potential clients

Want to connect with Gretchen?



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