THE 18-MONTH RULE: Episode 218

In a world where Amazon prime can get you almost anything you need in a day, it’s easy to carry the idea of instant gratification into other areas of your life, including your business. But real results take time and often can’t be rushed. In this week’s episode of the This Week In Weddings podcast, we’re chatting about Julie Bunkley’s theory about the 18-month time frame, and why it takes that amount of time to see results manifest themselves.

About our guest:

Julie Bunkley, the owner & creative director of Invision Events, is a PR and design maven as well as a longterm, strategic visionary. With a degree in Public Relations and self taught in In Design, Julie’s aesthetic and passion for building a brand is well over a decade in the making.

Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint. Her work has been featured on countless occasions in Martha Stewart Weddings, BRIDES, People, The New York Times, Fortune, InStyle, Bridal Guide and Southern Living, among others. 

In this episode, listeners will hear about:

  • Julie’s background and she got into the wedding industry
  • Julie’s theory about the 18-Month Rule, and why it takes that long to see results
  • Long-term planning in your business
  • Several examples of the 18-Month Rule in Julie’s business

Want to connect with Julie?

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