We’ve said it a million times, but without a sale, you don’t have a business. And the number of clients you are meeting with doesn’t matter nearly as much as the number of pieces of business that is actually closed. In this week’s episode of the This Week In Weddings podcast, we’re chatting with wedding planner Tracie Domino about techniques to increase the close rates.

About our guest:

Tracie Domino is Founder + Creative Director of Tracie Domino Events, a boutique wedding planning company based in Tampa, Florida and Deer Valley, Utah.  

Her stylish expertise and relatable sophistication has made her a trusted consultant to business leaders, professional athletes and high society since 2002.  Tracie designs and produces fun, memorable events for her clients in destinations across the US and in the Caribbean.

Tracie is a Certified Special Events Professional and has received industry accolades, including being a three-time featured speaker at the Engage Luxury Wedding Business Summits on the topics of sales, community involvement and Indian weddings. PartySlate named her one of the Top 50 Event Planners in the United States and she was named to the BizBash 1000 list. She is often called on by the national media for her opinions on the weddings and event industry. 

Tracie is the ten-time chair of the Outback Bowl Gridiron Gala, one of the most highly regarded business/social events in the Tampa Bay area.  She has served on boards for The Junior League of Tampa, Special Events Magazine, the Florida State University Alumni Association, the Outback Bowl, and High Risk Hope.  Tracie is also a member of Leadership Tampa Alumni. 

Tracie is an honors graduate of Florida State University and received her Master’s degree from the University of South Florida.

In this episode, listeners will hear about:

  • Tracie’s background and how she got started in the wedding industry
  • How to think of selling as solving a problem vs. just selling a service
  • Why figuring out your ideal client is crucial as selling
  • The importance of knowing your strength and selling points and why people are coming to you vs. someone else
  • Tips for asking for the sale without it feeling sales-y

Want to connect with Tracie?

This episode of This Week In Weddings is sponsored by Honeybook.

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