Series: Marketing

GROWING ON SOCIAL MEDIA WITHOUT RECENT WEDDING PHOTOS: Episode 186

When the pandemic began causing the shutdown of weddings and events across the country, many of us thought it would be a short-term situation. Not having new wedding images to post on social media seemed like no problem… for a few months. But those few months have turned into nearly nine. How can wedding industry…

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USING INSTAGRAM REELS FOR YOUR BUSINESS: Episode 184

Just when you think you have Instagram mastered, they change it up! The new Reels feature launched in August of 2020, and just like all things social media, there’s a bit of a learning curve to figuring out how to make it work for you. But we’re here to help! In this week’sĀ episode of the…

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THE MAGIC OF MARKETING: Episode 182

Getting found by potential buyers is key for any business, and the wedding industry is no exception. Being in business means being a marketer, and in this week’s episode of the This Week In Weddings podcast, we’re chatting all about marketing, what it means, and tips for doing it successfully. Our guest is not only in…

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GOOGLE MY BUSINESS STRATEGIES FOR WEDDING PROS: Episode 177

We talk about SEO constantly when it comes to getting your business seen on the internet, but so many small businesses are not taking advantage of the free business listing with Google My Business. Even if you have created a listing on Google, when was the last time you updated it, added more current photos,…

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CREATING QUIZZES TO GENERATE NEW LEADS: Episode 176

If you’ve been on Facebook or Instagram at all in the last few years, you’ve undoubtedly come across an online quiz. Who doesn’t want to know which Disney princess they are?!? But have you ever considered creating your own quiz in order to generate leads for your wedding business? In this week’s episode of the…

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YOUR PRICING IS YOUR MARKETING: Episode 169

Pricing your services is always a hot topic in the wedding industry. But what many entrepreneurs don’t consider is that your price determines much more than just the numbers in your bank account. How you’re priced can often equate to a perceived value for your goods and services and even determines who your target audience…

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WHAT’S WORKING RIGHT NOW ON PINTEREST – Episode 168

Getting your wedding business active on Pinterest is a perfect task during unexpected business downtime, but Pinterest can be confusing! And many wedding businesses just don’t know how (or why) to use it for marketing their companies. Have no fear… Julianne Smith is here! In this week’s episode of the This Week In Weddings podcast,…

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MARKETING MOMENTUM WITH A LIMITED BUDGET – Episode 165

Reducing business expenses, and especially right now, is certainly on the top of every entrepreneurs to do list. But how can you still market your business when you have a limited budget to do so? In this week’s episode of the This Week In Weddings podcast, we’re chatting all about marketing with a limited budget…

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USING TIKTOK FOR YOUR BUSINESS – Episode 162

Oh TikTok. You so crazy! But is this new social media platform something wedding pros should be jumping on? In this week’s episode of the This Week In Weddings podcast, we’re chatting with a wedding planner who has jumped on the TikTok bandwagon to the tune of 28,000 followers and thinks it’s a great way…

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WHY THE WORDS MATTER ON YOUR WEBSITE – Episode 161

This is the time to dig into projects that have been on the back burner for far too long, and for many wedding pros, that may include updating their website. But the pretty pictures on your company website aren’t the only things that are important. The words on your website are just as important, but…

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