Series: Marketing

INCLUSIVITY IN THE WEDDING AND EVENTS INDUSTRY: Episode 212

Not all couples consist of a bride and a groom. And not all wedding guests self identify as simply male or female! Although the wedding industry follows a long history of traditional gender roles, times they are a changin’! In this week’s episode of the This Week In Weddings podcast, we’re chatting about the small…

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LIVING YOUR BRAND (RE-RELEASE): Episode 207

This week, we’re digging into the This Week In Weddings archives to pull out an oldie but a goodie! Living Your Brand with Andrea Eppolito. Is your business model a true reflection of who you are? Are you carrying out your brand’s image in your every day life? In this week’s episode of the This…

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FINDING YOUR SPECIAL SAUCE: Episode 206

McDonald’s may have coined the term “special sauce” but we all have something unique that sets us apart from our competitors.  Do you know what yours is? In this week’s episode of the This Week In Weddings podcast, we’re chatting with a wedding industry copywriter about the importance of identifying and promoting your unique brand…

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THE INS AND OUTS OF INSTAGRAM GUIDES: Episode 193

Just when you’ve figured out Instagram Reels, the social media platform changes it up with a whole new feature to figure out. Enter Instagram Guides. In this week’s episode of the This Week In Weddings podcast, we’re chatting with a social media educator about the newest Instagram feature and how it can be used by…

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GROWING ON SOCIAL MEDIA WITHOUT RECENT WEDDING PHOTOS: Episode 186

When the pandemic began causing the shutdown of weddings and events across the country, many of us thought it would be a short-term situation. Not having new wedding images to post on social media seemed like no problem… for a few months. But those few months have turned into nearly nine. How can wedding industry…

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USING INSTAGRAM REELS FOR YOUR BUSINESS: Episode 184

Just when you think you have Instagram mastered, they change it up! The new Reels feature launched in August of 2020, and just like all things social media, there’s a bit of a learning curve to figuring out how to make it work for you. But we’re here to help! In this week’sĀ episode of the…

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THE MAGIC OF MARKETING: Episode 182

Getting found by potential buyers is key for any business, and the wedding industry is no exception. Being in business means being a marketer, and in this week’s episode of the This Week In Weddings podcast, we’re chatting all about marketing, what it means, and tips for doing it successfully. Our guest is not only in…

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GOOGLE MY BUSINESS STRATEGIES FOR WEDDING PROS: Episode 177

We talk about SEO constantly when it comes to getting your business seen on the internet, but so many small businesses are not taking advantage of the free business listing with Google My Business. Even if you have created a listing on Google, when was the last time you updated it, added more current photos,…

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CREATING QUIZZES TO GENERATE NEW LEADS: Episode 176

If you’ve been on Facebook or Instagram at all in the last few years, you’ve undoubtedly come across an online quiz. Who doesn’t want to know which Disney princess they are?!? But have you ever considered creating your own quiz in order to generate leads for your wedding business? In this week’s episode of the…

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YOUR PRICING IS YOUR MARKETING: Episode 169

Pricing your services is always a hot topic in the wedding industry. But what many entrepreneurs don’t consider is that your price determines much more than just the numbers in your bank account. How you’re priced can often equate to a perceived value for your goods and services and even determines who your target audience…

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