Series: Sales

FINDING YOUR SPECIAL SAUCE: Episode 206

McDonald’s may have coined the term “special sauce” but we all have something unique that sets us apart from our competitors.  Do you know what yours is? In this week’s episode of the This Week In Weddings podcast, we’re chatting with a wedding industry copywriter about the importance of identifying and promoting your unique brand…

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SELLING TO MULTIPLE DECISION MAKERS – Episode 190

It’s certainly not uncommon for weddings to be planned by more than one person – bride and groom, bride and mom, groom and groom, bride and her bff! And when you’re a wedding pro trying to sell, it’s challenging to know who you need to actually sell to. In this week’s episode of the This…

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CREATING QUIZZES TO GENERATE NEW LEADS: Episode 176

If you’ve been on Facebook or Instagram at all in the last few years, you’ve undoubtedly come across an online quiz. Who doesn’t want to know which Disney princess they are?!? But have you ever considered creating your own quiz in order to generate leads for your wedding business? In this week’s episode of the…

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YOUR PRICING IS YOUR MARKETING: Episode 169

Pricing your services is always a hot topic in the wedding industry. But what many entrepreneurs don’t consider is that your price determines much more than just the numbers in your bank account. How you’re priced can often equate to a perceived value for your goods and services and even determines who your target audience…

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CREATING ONE-ON-ONE CONNECTIONS IN A DIGITAL AGE – Episode 164

Are you over the Zoom call? It’s safe to say that this new way of meeting with clients and selling your services isn’t going away any time soon, so wedding industry entrepreneurs have to get on board with a new way to communicate. In this week’s episode of the This Week In Weddings podcast, we’re…

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WHY THE WORDS MATTER ON YOUR WEBSITE – Episode 161

This is the time to dig into projects that have been on the back burner for far too long, and for many wedding pros, that may include updating their website. But the pretty pictures on your company website aren’t the only things that are important. The words on your website are just as important, but…

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SELLING TO DIFFERENT PERSONALITY TYPES – Episode 153

We’ve said it a million times, but without a sale, you don’t have a business. And most of us in the wedding industry haven’t had formal sales training experience. In this episode of the This Week In Weddings podcast, we’re chatting all about sales techniques as well as the different personality types that you might…

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TECHNIQUES TO INCREASE YOUR CLOSE RATE – Episode 146

We’ve said it a million times, but without a sale, you don’t have a business. And the number of clients you are meeting with doesn’t matter nearly as much as the number of pieces of business that is actually closed. In this week’s episode of the This Week

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THE POWER OF YOUR LANGUAGE AND HOW IT CAN TRANSFORM YOUR BUSINESS – Episode 139

We communicate every single hour of every single day, but have you ever given thought to how the words that we use shape people’s perception of you? In this week’s episode of the This Week In Weddings podcast, we’re chatting with wedding planner Renée D

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CREATING A COZY COURTSHIP WITH YOUR CLIENTS – Episode 136

If you have a thriving business, you certainly have to juggle multiple clients at one time. But, how can you make each client feel like they’re the only one? Or… better yet, do you even WANT them to feel like they’re the only one? In this week’s episode

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